The Brand Story

CVM, Cross Velo Mini, is a small-wheel-diameter bicycle brand that expands the radius of urban life. Founder Huang Pei-Hua has a solid industrial design background and is an intuitive philosophical thinker. His profound bicycle industry experience has triggered further inquiry into the scalability of life. Aside from movement and racing, the language of bicycles is far more profound than just this.

Over the past two hundred years, through the industrial revolution, the popularization of automobiles, and the improvement of environmental awareness, bicycles have continued to change with the times and participated in the advances in human lifestyles in diverse and different ways. Since 2017, the CVM team has started a boundless dialogue within the bicycle culture, looking for new inspiration: studying classics, adhering to aesthetics, and pursuing innovative development. After countless discussions, geometric corrections, and simulation analyses, we finally uncovered the core foundation we had been pursuing: using the classic crossover frame which originated in the 19th century to expand to more diverse and vast possibilities. Inheriting the romance of craftsmanship and classic aesthetics of the past, CVM considered today’s modern needs and launched the first carbon-fiber belt driven small-wheel-diameter bike in 2018 – a minimalist and neat frame with a belt design that does not dirty your hands, it’s eye-catching style and low-maintenance convenience perfectly solves both the frustrations and desires of urban riders. After being successfully endorsed and enthusiastically received for the first time on a crowdfunding platform in 2019, the CVM team continued to innovate: it launched a minimalist and beautiful electric-assisted version of the CVM that integrates hidden batteries with a singular design language that extended the rider’s living radius. CVM crowdfunded once again in 2023 and successfully reached a million dollar plus milestone with another huge public response.

As a carrier, CVM brings to life the riders’ possibilities of freedom and nobility: amidst the compact rhythm of urban life, while pedaling forward, they do not forget to elegantly appreciate the scenery along the way. Like a prism, CVM expands on classic craftsmanship, interpretive history, and timeless aesthetics, while reflecting on the diverse and boundless possibilities in the rider’s heart. “Insist on breakthroughs, strive for excellence, and keep moving forward”: accompanying riders while they expand their personal radius of life, CVM will also continue to expand the entire circumference of external life and deep inner thinking.

*CVM has obtained compliance of ISO-4210, and patents approved by EU, Japan and Taiwan.